Google Ads for each class type
Separate campaigns for what people search for, such as “CrossFit gym near me”, “hot yoga”, or “Pilates reformer class”, so each one reaches the right people.
For independent gyms and fitness studios
Gym marketing with no monthly fee.
We pay for the ads.
We bring new members to independent gyms, CrossFit boxes, and yoga, Pilates, barre, cycling, boxing, and martial arts studios. We pay for the Google and Meta ads, and you pay per result, such as a booked trial class.
How we bring in new members
Meta ads near your gym
Facebook and Instagram ads with your intro offers and class schedule, shown to people who live or work near you.
Google Maps
Your Business Profile, class types, and photos kept complete, so you show up when people search nearby.
AI answers
Clear details on your site and profile, so ChatGPT and AI answers can recommend your gym or studio.
Landing pages for intro offers
Pages for trial classes and intro packs that make booking easy, built and updated at no extra cost.
Trial bookings, not clicks
We count booked trial classes or intro sessions, not form fills, and you pay for the results we agree on.
Gyms and studios we work with
Independent gyms and studios anywhere in the US.
CrossFit boxes and strength gyms
Ads for intro sessions and on-ramp programs, for people searching for a CrossFit gym or strength coaching near them.
Yoga and hot yoga studios
Ads for intro offers and new-student passes, for people searching for yoga or hot yoga near them.
Pilates and barre studios
Ads for reformer, mat, and barre intro classes, for people searching for Pilates or barre near them.
Boxing, MMA, BJJ, and martial arts schools
Ads for adult and kids trial classes, for people searching for boxing, MMA, BJJ, or martial arts near them.
Cycling and boutique fitness studios
Ads for first-ride and intro-pack offers, for people searching for spin or boutique fitness classes near them.
Want more than marketing?
Some owners want their time back, or plan to sell in a few years. We also partner with gym and studio owners to help run the business.
Partner with us, or sell
We help run marketing, follow-up, pricing and memberships, and new classes. You keep ownership, with an option for us to buy later at a price agreed upfront. Or we buy now. No fees to owners.
Sell to your team, or step back
Sell to a head coach or lead teacher with our capital behind them, or step back without selling.
Google or Meta: what is the difference?
We run both. Because we pay for the ads, we move the budget to whichever one brings you results.
Shows your ad to people who are already searching, for example “dentist near me”. It captures demand that already exists. Clicks cost more, but the people who click want the service now. Google Maps and your Business Profile are part of this.
Meta (Facebook and Instagram)
Shows your ad to people who are not searching yet, based on where they live and what they are interested in. It creates demand. It works well for visual treatments, offers, and reminders. Clicks cost less, and fewer of them become bookings. Health ads have stricter rules.
You pay per result. We pay for everything else.
3-month minimum. Nothing is charged monthly.
What counts as a result
A booked trial class or intro session, or a new member. We agree on it, and on its price, before launch.
Included at no extra cost
- Google Ads and Meta ads, with the ad spend paid by Lore
- Google Business Profile work as part of your ads
- SEO, AEO, and GEO, so you show up in Google, ChatGPT, and AI answers
- Website and landing-page updates
- Tracking that ties calls, forms, and bookings to ads
How it works
Tell us about your business
A 30-minute call about your services, your capacity, and the customers you want more of.
Agree on what counts as a result
Together we choose the result you pay for, its price, and how we attribute it to our ads. Nothing starts until you agree.
We launch, pay, and improve
We pay for the ads, run them, and keep improving them. You see the numbers from ad spend to results.
The people who will work with you
Feifan Zhou
Cofounder & CEO
Josh Anderson
Cofounder & Principal
Kaia Colban
Cofounder & Principal
Questions
- Do you work with CrossFit, yoga, Pilates, and martial arts studios?
- Yes. We work with independent gyms and studios anywhere in the US, including CrossFit boxes, strength gyms, yoga and hot yoga, Pilates and barre, cycling, boxing, MMA, BJJ, and martial arts schools.
- Do I have to sell my gym if I work with you?
- No. Marketing clients keep owning and running their gym. Selling is one option in a partnership, and never a requirement.
- Marketing or a partnership: which is right for me?
- If you want more members and like running the gym, choose marketing. If you want your time back, or plan to sell in a few years, a partnership is a better fit.
- Who pays for the ads?
- We do. Lore pays all ad spend on Google and Meta. There is no monthly fee and no retainer.
- What do I pay for?
- Only for results. Before launch, we agree on what counts as a result, such as a booked appointment, and the price of each one. The result depends on your type of business and on what the law allows for it.
- Is there a minimum commitment?
- Yes, 3 months. That gives us time to run early experiments and build a system that works for your business. We do not run a one-size-fits-all playbook, so finding what works takes some iteration. We charge nothing monthly during that time; you pay only for results.
- Do I keep my ad accounts?
- Yes. Your Google and Meta ad accounts belong to you, before, during, and after we work together.
- What else is included?
- Google Business Profile work, SEO, AEO, and GEO (so you show up in Google, ChatGPT, and AI answers), and website and landing-page updates. They are part of the service, at no extra cost.
Learn more
No monthly fee. Our money behind your ads.
Tell us about your business and the customers you want more of.
Terms: Availability depends on your location, your type of business, and whether the proposed advertising and per-result payment arrangement is permitted. Your agreement defines the 3-month minimum, what counts as a result, its price, attribution, duplicates, cancellations, and no-shows. Advertising does not guarantee results or revenue.