For gym and studio owners
Sell your gym or studio, or keep it and get your time back
Thinking about selling your gym or fitness studio? Lore buys, partners with, and helps run independent gyms, CrossFit boxes, Pilates and yoga studios, barre and cycling studios, boxing and martial arts schools, and other exercise studios. Our capital is in hand, and we buy to hold, not to flip.
We help run and grow the business, with the goal of buying it now or sometime in the future. Selling isn’t required. We’re the operator and the buyer, and we don’t charge owners fees.
Five ways to work with us
We’ll structure it around what you want.
Outright acquisition
We buy the business and take over operations at close. Best if you’re ready to sell and move on now.
Acquisition with owner transition
We buy the business and you stay on for an agreed period to hand off members, staff, and know-how. Stay longer if you want to keep coaching or teaching.
Partner with your team
A manager, lead trainer, or instructor who wants to own the business buys it with us. We put up the capital and run marketing and admin. They run the floor day to day and earn more ownership over time, with an option to buy us out later.
Step back without selling
We take over management and growth. You keep ownership and share in the upside, with an option for us to buy later at a price agreed upfront.
Growth and sale prep
If you plan to sell in 1 to 3 years, we improve marketing, systems, and books so the business sells for more, ideally to us.
Gyms and studios we buy
Independent, non-franchise gyms and studios with members or class packs, anywhere in the US.
CrossFit boxes
Affiliates with a loyal community and coaches who already know the members.
Strength and personal training gyms
Gyms built around coaching, small-group training, or open gym memberships.
Yoga and hot yoga studios
Studios where students follow their teachers. We plan the handoff with you so students stay.
Pilates and barre studios
Reformer, mat, and barre studios with memberships or class packs.
Boxing, MMA, BJJ, and martial arts schools
Adult and kids programs, with belt or level progressions that keep students coming back.
Cycling and boutique fitness studios
Spin, HIIT, and other class-based studios.
What we look for
Loyal members, a lease that can transfer, and a coach or teacher who already knows the community make a great fit. So does a gym where you’re tired, or where revenue has been flat or falling.
Thriving, steady, or struggling, we’re interested. A dip in membership or a burned-out owner is not a dealbreaker. We see those as upside, not red flags.
What we don’t do
We’re not a broker, and we’re not a PE firm. PE firms look to flip companies after a few years. We intend to give the businesses we buy a permanent home, and run them in a way that makes you proud.
We’re operators, not passive investors. We work best when we help run the business, through a management agreement or a purchase.
How a first conversation works
Simple and direct. You talk to the people making the decision.
Email Kaia at [email protected]. A name, a city, and a few lines about the gym or studio are enough to start. If we both want to go further, we sign an NDA and review financials, the lease, and membership trends. Then we meet to understand your goals, your timeline, and what you want next.
Questions owners ask
You built something people rely on. We want to keep it going and help it grow, on a timeline that works for you.
Do I have to sell now?
No. Some owners sell outright. Others keep ownership while we take over marketing and admin, with an option for us to buy later at a price agreed upfront. Many conversations start years before a sale.
Are you a broker?
No. We’re the operator and the buyer. We don’t charge owners fees.
What if the gym isn’t profitable right now?
We still want to hear from you. Declining revenue, thin marketing, or an owner who’s burned out: we see those as upside, not red flags.
Can I sell my gym without a broker?
Yes. You can sell directly to us. We’re the buyer, so you pay no broker commission and no fees. If you already work with a broker or advisor, we’re happy to work with them too.
How much is my gym worth?
It depends on what the gym earns for its owner, whether membership is growing or shrinking, the lease, and how much the gym depends on you. Send us the basics and we’ll talk it through with you.
Can I sell my yoga or Pilates studio?
Yes. We buy and partner with independent yoga, hot yoga, Pilates, and barre studios. If you teach many of the classes, we plan the handoff with you, or buy the studio together with a lead teacher.
Can I sell my CrossFit gym?
Yes. We buy and partner with independent CrossFit boxes. Tell us about your members and coaches. The affiliation is part of the conversation.
I coach or teach most of the classes myself. Can I still sell?
Yes. The handoff matters more in that case. We can plan a transition with you, or buy the business together with a coach or teacher on your team who can take more of the classes.
What’s my role after?
Your choice. Step away fully, move to part time, or stay on full time.
Can you only help with marketing?
Yes. If you want more members and like running the gym, see our gym and studio marketing. We pay for the ads, and you pay per result.
Where do you buy gyms and studios?
Anywhere in the US.
Talk to the person who decides
Email Kaia directly. A name and a city are enough to start. Selling isn’t required, and there’s no pressure.