Setup and tracking
Conversion and call tracking first, so every result is tied to the ad, keyword, and search that brought it in.
Google Ads management
Google Ads management with no monthly fee.
We pay for the clicks.
We set up, run, and improve your Google Ads with our own ad budget. You pay only for the results we agree on, such as booked appointments.
If you paid for Google Ads that did not work, you are not alone
“The agency wants to create a new Google Ads account […] The only issue is they won't give me access to the Google Ads account.”
“Hibu says the ads “met or exceeded expected performance,” but the service never made my phone ring.”
“PPC: zero calls (budget is $2,000/mo)”
What we do in your Google Ads account
Keywords and negative keywords
We bid on the searches your customers make and block the ones that waste money.
Ads and landing pages
We write the ads and build or update the pages they send people to, at no extra cost.
Google Maps and your Business Profile
Your Business Profile and location ads, so you show up when people search near you.
Local Services Ads
Where Google offers them for your business, we set them up and run them too.
SEO, AEO, and GEO
Search and AI-answer work that keeps bringing people in between ad clicks.
Google or Meta: what is the difference?
We run both. Because we pay for the ads, we move the budget to whichever one brings you results.
Shows your ad to people who are already searching, for example “dentist near me”. It captures demand that already exists. Clicks cost more, but the people who click want the service now. Google Maps and your Business Profile are part of this.
Meta (Facebook and Instagram)
Shows your ad to people who are not searching yet, based on where they live and what they are interested in. It creates demand. It works well for visual treatments, offers, and reminders. Clicks cost less, and fewer of them become bookings. Health ads have stricter rules.
You pay per result. We pay for everything else.
3-month minimum. Nothing is charged monthly.
What counts as a result
Usually a booked appointment, a qualified call, or a completed form. We agree on it, and on its price, before launch.
Included at no extra cost
- Google Ads and Meta ads, with the ad spend paid by Lore
- Google Business Profile work as part of your ads
- SEO, AEO, and GEO, so you show up in Google, ChatGPT, and AI answers
- Website and landing-page updates
- Tracking that ties calls, forms, and bookings to ads
How it works
Tell us about your business
A 30-minute call about your services, your capacity, and the customers you want more of.
Agree on what counts as a result
Together we choose the result you pay for, its price, and how we attribute it to our ads. Nothing starts until you agree.
We launch, pay, and improve
We pay for the ads, run them, and keep improving them. You see the numbers from ad spend to results.
The people who will work with you
Feifan Zhou
Cofounder & CEO
Josh Anderson
Cofounder & Principal
Kaia Colban
Cofounder & Principal
Questions
- Do I need a minimum ad budget?
- No. We pay for the clicks. You pay only for the results we agree on.
- Can you work in my existing Google Ads account?
- Yes. We can work in your existing account, or set up a new one in your name. Either way, the account is yours.
- How fast do results come?
- Search ads can bring calls within days of launch. SEO and AI-answer work takes longer, usually months.
- Who pays for the ads?
- We do. Lore pays all ad spend on Google and Meta. There is no monthly fee and no retainer.
- What do I pay for?
- Only for results. Before launch, we agree on what counts as a result, such as a booked appointment, and the price of each one. The result depends on your type of business and on what the law allows for it.
- Is there a minimum commitment?
- Yes, 3 months. That gives us time to run early experiments and build a system that works for your business. We do not run a one-size-fits-all playbook, so finding what works takes some iteration. We charge nothing monthly during that time; you pay only for results.
- Do I keep my ad accounts?
- Yes. Your Google and Meta ad accounts belong to you, before, during, and after we work together.
- What else is included?
- Google Business Profile work, SEO, AEO, and GEO (so you show up in Google, ChatGPT, and AI answers), and website and landing-page updates. They are part of the service, at no extra cost.
Learn more
No monthly fee. Our money behind your ads.
Tell us about your business and the customers you want more of.
Terms: Availability depends on your location, your type of business, and whether the proposed advertising and per-result payment arrangement is permitted. Your agreement defines the 3-month minimum, what counts as a result, its price, attribution, duplicates, cancellations, and no-shows. Advertising does not guarantee results or revenue.