For med spas and aesthetic practices

Med spa marketing with no monthly fee.
We pay for the ads.

We bring booked clients for injectables, laser hair removal, and body treatments. We pay for the Google and Meta ads, and you pay per result, such as a booked appointment.

Med spa owners have heard the agency horror stories

“Within 48 hours, my ad account, then my business profile, and finally my PERSONAL accounts, WERE SHUT DOWN!”
Med spa owner, after giving an agency her accounts, on Reddit
“Our medspa deals with the same issue with Botox and dysport, I believe PRP as well. No luck for us thus far!”
Med spa, on Reddit
“I've heard so many horror stories about agencies overcharging or underdelivering, so I'm determined to manage my own Meta ads”
New aesthetic clinic owner, on Reddit

How we fill your calendar

Google Ads by treatment

Separate campaigns for injectables, laser hair removal, and body treatments, so each one reaches the people searching for it.

Meta ads that follow the rules

Facebook and Instagram ads made for Meta's health policies: no before-and-after images, and age limits where they apply.

Ads that stay approved

Google restricts ads that name prescription drugs such as Botox. We write ads and landing pages that follow these rules.

Google Maps and AI answers

Your Business Profile and site details kept clear, so Google, ChatGPT, and AI answers can recommend you.

Landing pages for each treatment

Pages that make booking easy, built and updated at no extra cost.

Bookings, not leads

We count booked appointments, not form fills, and you pay for the results we agree on.

Google or Meta: what is the difference?

We run both. Because we pay for the ads, we move the budget to whichever one brings you results.

Google

Shows your ad to people who are already searching, for example “dentist near me”. It captures demand that already exists. Clicks cost more, but the people who click want the service now. Google Maps and your Business Profile are part of this.

Meta (Facebook and Instagram)

Shows your ad to people who are not searching yet, based on where they live and what they are interested in. It creates demand. It works well for visual treatments, offers, and reminders. Clicks cost less, and fewer of them become bookings. Health ads have stricter rules.

You pay per result. We pay for everything else.

3-month minimum. Nothing is charged monthly.

What counts as a result

A booked appointment, or an attended one. We agree on it, and on its price, before launch.

Included at no extra cost

  • Google Ads and Meta ads, with the ad spend paid by Lore
  • Google Business Profile work as part of your ads
  • SEO, AEO, and GEO, so you show up in Google, ChatGPT, and AI answers
  • Website and landing-page updates
  • Tracking that ties calls, forms, and bookings to ads

How it works

  1. Tell us about your business

    A 30-minute call about your services, your capacity, and the customers you want more of.

  2. Agree on what counts as a result

    Together we choose the result you pay for, its price, and how we attribute it to our ads. Nothing starts until you agree.

  3. We launch, pay, and improve

    We pay for the ads, run them, and keep improving them. You see the numbers from ad spend to results.

The people who will work with you

Feifan Zhou

Cofounder & CEO

Josh Anderson

Cofounder & Principal

Kaia Colban

Cofounder & Principal

Questions

Can you advertise Botox on Google?
Google restricts ads that name prescription drugs such as Botox. We write ads and landing pages that follow these rules, so your account stays in good standing.
Do you work with electrolysis and laser hair removal?
Yes. Laser hair removal is part of this page. Electrolysis providers can read about our electrolysis offer on its own page.
Who pays for the ads?
We do. Lore pays all ad spend on Google and Meta. There is no monthly fee and no retainer.
What do I pay for?
Only for results. Before launch, we agree on what counts as a result, such as a booked appointment, and the price of each one. The result depends on your type of business and on what the law allows for it.
Is there a minimum commitment?
Yes, 3 months. That gives us time to run early experiments and build a system that works for your business. We do not run a one-size-fits-all playbook, so finding what works takes some iteration. We charge nothing monthly during that time; you pay only for results.
Do I keep my ad accounts?
Yes. Your Google and Meta ad accounts belong to you, before, during, and after we work together.
What else is included?
Google Business Profile work, SEO, AEO, and GEO (so you show up in Google, ChatGPT, and AI answers), and website and landing-page updates. They are part of the service, at no extra cost.

No monthly fee. Our money behind your ads.

Tell us about your business and the customers you want more of.

Terms: Availability depends on your location, licensing, and the payment structures permitted under your state's laws, including laws on fee splitting and patient referrals. We do not charge per patient where that is prohibited. Your agreement defines the 3-month minimum, what counts as a result, its price, attribution, duplicates, cancellations, and no-shows. Advertising does not guarantee appointments, procedures, or revenue. Lore does not provide medical care.

© Lore. A Tanagram, Inc. production.