Google Ads for dentists
Search ads for the patients you want, such as emergencies, implants, and Invisalign, without paying DSO prices for every click.
For independent dental practices
Dental marketing with no monthly fee.
We pay for the ads.
We run Google and Meta ads for your practice with our own money, and help you show up on Google Maps and in AI answers. You pay per result, in a structure your state allows.
Independent practices are tired of paying for marketing that does not work
“I found Google ads to be a complete and total waste of money […] You're competing with all the local DSOs that are throwing tons of corporate money at Google to be #1”
“I found out that the previous owner was paying $5k a month in Google Ads. He said the marketing company just kept recommending to pay more, and he did.”
“Do they show you the specific number of new leads?”
How we bring new patients to your practice
Meta ads for new patients
Facebook and Instagram ads for new-patient offers and high-value treatments, shown to people near your office.
Google Maps and your Business Profile
Show up when people in your town search for a dentist.
Recommended by AI answers
More patients ask Google or ChatGPT to recommend a dentist. We keep your details clear and consistent so these tools can name you.
A website that makes booking easy
We update your site so it is fast, works on phones, and puts calling or booking one tap away, at no extra cost.
A report on new patients, not clicks
You see what we spent, what we did, and the calls and booked patients it brought in.
Google or Meta: what is the difference?
We run both. Because we pay for the ads, we move the budget to whichever one brings you results.
Shows your ad to people who are already searching, for example “dentist near me”. It captures demand that already exists. Clicks cost more, but the people who click want the service now. Google Maps and your Business Profile are part of this.
Meta (Facebook and Instagram)
Shows your ad to people who are not searching yet, based on where they live and what they are interested in. It creates demand. It works well for visual treatments, offers, and reminders. Clicks cost less, and fewer of them become bookings. Health ads have stricter rules.
You pay per result. We pay for everything else.
3-month minimum. Nothing is charged monthly.
What counts as a result
Usually a booked new-patient appointment. Some states limit per-patient fees for dental practices. Where they do, we agree on a different result that your state allows.
Included at no extra cost
- Google Ads and Meta ads, with the ad spend paid by Lore
- Google Business Profile work as part of your ads
- SEO, AEO, and GEO, so you show up in Google, ChatGPT, and AI answers
- Website and landing-page updates
- Tracking that ties calls, forms, and bookings to ads
How it works
Tell us about your business
A 30-minute call about your services, your capacity, and the customers you want more of.
Agree on what counts as a result
Together we choose the result you pay for, its price, and how we attribute it to our ads. Nothing starts until you agree.
We launch, pay, and improve
We pay for the ads, run them, and keep improving them. You see the numbers from ad spend to results.
The people who will work with you
Feifan Zhou
Cofounder & CEO
Josh Anderson
Cofounder & Principal
Kaia Colban
Cofounder & Principal
Questions
- What does a dental marketing company do?
- It brings new patients to your practice. We do it with Google and Meta ads that we pay for, Google Maps and your Business Profile, website updates, and clear practice details that AI answers like ChatGPT can recommend.
- Who will I work with?
- You work directly with Feifan, Josh, and Kaia, the cofounders who do the work. We are a small, US-based team, and you can reach us by phone, text, or email.
- Do you work with practices in small towns?
- Yes. Small-town practices often see results faster, because fewer local competitors market well.
- Who pays for the ads?
- We do. Lore pays all ad spend on Google and Meta. There is no monthly fee and no retainer.
- What do I pay for?
- Only for results. Before launch, we agree on what counts as a result, such as a booked appointment, and the price of each one. The result depends on your type of business and on what the law allows for it.
- Is there a minimum commitment?
- Yes, 3 months. That gives us time to run early experiments and build a system that works for your business. We do not run a one-size-fits-all playbook, so finding what works takes some iteration. We charge nothing monthly during that time; you pay only for results.
- Do I keep my ad accounts?
- Yes. Your Google and Meta ad accounts belong to you, before, during, and after we work together.
- What else is included?
- Google Business Profile work, SEO, AEO, and GEO (so you show up in Google, ChatGPT, and AI answers), and website and landing-page updates. They are part of the service, at no extra cost.
Learn more
No monthly fee. Our money behind your ads.
Tell us about your business and the customers you want more of.
Terms: Availability depends on your location, licensing, and the payment structures permitted under your state's laws, including laws on fee splitting and patient referrals. We do not charge per patient where that is prohibited. Your agreement defines the 3-month minimum, what counts as a result, its price, attribution, duplicates, cancellations, and no-shows. Advertising does not guarantee appointments, procedures, or revenue. Lore does not provide medical care.