Google Ads
Search ads for the services people are looking for right now, plus Google Maps and Local Services Ads where they apply.
Performance marketing for small businesses
No monthly fees.
No monthly ad spend.
You only pay for results.
We're a bespoke agency that builds custom strategies for each business we choose to work with. We take financial risk off your plate and only get paid when you do.
Other agencies
“It's frustrating as hell to see my budget almost gone for the month and nothing to show.”
With Lore: The ad budget is ours, not yours. If a month brings no results, you pay nothing for that month.
“Have been paying 5K a year for Google Ads management and only 1k a year on top of that towards the actual ads. To me this ratio doesn't make sense.”
With Lore: We charge no management fee. We pay all of the ad spend, and you pay only for each result we agree on.
“LocalIQ burned through $7,500 in 6 weeks and I got no results. Now LocalIQ won't let me out of my contract, and is going to charge my credit card $5,000 per month for the next 10 months”
With Lore: Our minimum is 3 months, and we charge no monthly fee during that time. If the ads don't work, you don't pay.
“A lot of it seems just copy-paste from one clinic to another tbh.”
With Lore: We build a custom strategy for each business we take on, and we test it in your market before we spend more on it.
We only get paid when you do.
Specifics vary by industry. See details below.
What we run for you
Meta ads
Facebook and Instagram ads that reach people near you before they start searching.
Google Business Profile
Your profile, categories, services, and photos kept complete, as part of your ads.
SEO, AEO, and GEO
Clear, consistent details across your site and listings, so Google, ChatGPT, and AI answers can name you.
Website and landing pages
We update your site and build landing pages for our ads, at no extra cost.
Numbers you can check
Calls, forms, and bookings tied to the ads that brought them in.
Google or Meta: what is the difference?
We run both. Because we pay for the ads, we move the budget to whichever one brings you results.
Shows your ad to people who are already searching, for example “dentist near me”. It captures demand that already exists. Clicks cost more, but the people who click want the service now. Google Maps and your Business Profile are part of this.
Meta (Facebook and Instagram)
Shows your ad to people who are not searching yet, based on where they live and what they are interested in. It creates demand. It works well for visual treatments, offers, and reminders. Clicks cost less, and fewer of them become bookings. Health ads have stricter rules.
You pay per result. We pay for everything else.
3-month minimum. Nothing is charged monthly.
What counts as a result
Usually a booked appointment or a new client. It can also be another step in your funnel. It depends on your type of business and on what the law allows for it.
Included at no extra cost
- Google Ads and Meta ads, with the ad spend paid by Lore
- Google Business Profile work as part of your ads
- SEO, AEO, and GEO, so you show up in Google, ChatGPT, and AI answers
- Website and landing-page updates
- Tracking that ties calls, forms, and bookings to ads
How it works
Tell us about your business
A 30-minute call about your services, your capacity, and the customers you want more of.
Agree on what counts as a result
Together we choose the result you pay for, its price, and how we attribute it to our ads. Nothing starts until you agree.
We launch, pay, and improve
We pay for the ads, run them, and keep improving them. You see the numbers from ad spend to results.
The people who will work with you
Feifan Zhou
Cofounder & CEO
Josh Anderson
Cofounder & Principal
Kaia Colban
Cofounder & Principal
Questions
- What is a performance marketing agency?
- An agency that is paid for results, not for hours or a monthly retainer. Lore goes further: we also pay for the ads, so you pay only when a result comes in.
- Who pays for the ads?
- We do. Lore pays all ad spend on Google and Meta. There is no monthly fee and no retainer.
- Why do you pay for the ads?
- Ad spend can be a prohibitively high cost for a business that is starting out, and new campaign ideas need a lot of money for experiments before something works. We take all of that risk off your plate, and you pay us only when we deliver for you.
- What do I pay for?
- Only for results. Before launch, we agree on what counts as a result, such as a booked appointment, and the price of each one. The result depends on your type of business and on what the law allows for it.
- How do you use AI?
- Our team and our AI agents plan your campaigns, make the ads, and keep improving them. People on our team stay responsible for your account, and you can call us.
- Is there a minimum commitment?
- Yes, 3 months. That gives us time to run early experiments and build a system that works for your business. We do not run a one-size-fits-all playbook, so finding what works takes some iteration. We charge nothing monthly during that time; you pay only for results.
- Do I keep my ad accounts?
- Yes. Your Google and Meta ad accounts belong to you, before, during, and after we work together.
- What else is included?
- Google Business Profile work, SEO, AEO, and GEO (so you show up in Google, ChatGPT, and AI answers), and website and landing-page updates. They are part of the service, at no extra cost.
- How are you able to do this?
- We are a tech company in San Francisco, at the frontier of AI workflows and agents. AI has made the work that marketing agencies have always charged for almost free, and we pass those savings on to you.
Learn more
No monthly fee. Our money behind your ads.
Tell us about your business and the customers you want more of.
Terms: Availability depends on your location, your type of business, and whether the proposed advertising and per-result payment arrangement is permitted. Your agreement defines the 3-month minimum, what counts as a result, its price, attribution, duplicates, cancellations, and no-shows. Advertising does not guarantee results or revenue.