ClaudeMaxxing to 100%: the code, the content, the research, the ops

By Kaia Colban

I'm an ex-strategy consultant (BCG) turned tech founder. I spend about 90% of my day working with Claude, and I'm shooting for 100%. Yes, I'm ClaudeMaxxing, and this is why.

Most of what's below is just what it has done for me this week.

It engineers complex products (I'm still figuring out what npm is)

I can't code, but Claude is shipping real features for me. The workflow: I describe the behavior I want in plain English, Claude Code reads our codebase, writes the change, runs the tests, and opens the PR (pull request, a self-contained code change that gets reviewed and merged). I make the product and architecture calls; Claude does the typing and the plumbing I couldn't do myself. Everything in this section is just from this week.

The loop is everything. Claude writes, runs the tests, reads what broke, and fixes it, over and over until it's green. That's what catches issues and bugs before they ship, which matters a lot when my own coding knowledge is basically zero.

Loop Engineering: context feeds the model, the model decides whether to call tools, tool results get added back to the context, and the loop repeats until there's nothing left to call.

It runs our content and GTM engine

A few examples of the marketing it runs, and this is only a slice.

It runs multi-agent research

Deep research fans out across many sources at once (the "multi-agent" part), then checks the claims against each other before handing me a synthesis.

It does the side work, so I'm free for strategy and the big picture

I build my own tools, so the workflows compound

When I do something more than once, I turn it into a skill. That's why none of the above are one-offs I re-prompt each time.

I built its memory and it's working to perfection

Most people's frustration with AI is that it forgets. So I built Claude a curated memory: a small set of markdown files it reads at the start of every session and writes back to when we decide or learn something. The memory maintains itself, bridges across Cowork and Claude Code, and cleans itself weekly to stay light and cheap on tokens to read.

More details on this, and how to build your own, here: https://lore.link/blog/how-i-built-ai-memory

The bigger pattern

The value isn't any single task. It's that Claude works across my whole job (engineering, GTM, research, ops) and carries context between sessions instead of starting cold each time. I'm getting more leveraged daily because it's continually transforming repeated work into tools that run themselves.

If you want to ClaudeMaxx, whether that's for more beach days or moving at 10x, just do it. I did with zero tech background and I could never go back. Happy to help any newbies get started.